Find your niche, your industry, your vertical. What type of business are you? What size? What industry? Knowing your niche helps you determine the software that will best fit your workflow. For example, an airplane manufacturer and a hamburger joint have different workflows, even if they have the same need of making more money.
Different companies have different needs. And different CEOS and Managers have different needs as well. Your needs will determine your list of features that will best impact your goals.
What you value or prioritize will shape how you select a certain tool. Some value great design and user interface. Others value speed. Others cost of service. Depending on your priorities, you’ll choose a different toolkit.